Africn women need to read this
Ghana's Grace Amey-Obeng, one of West Africa's most successful
businesswomen, made her fortune promoting products which emphasised the
beauty of the black skin, at a time when many of her competitors were
selling dangerous skin-bleaching formulas.
The business empire she started a quarter of a century ago with around $100 (£63) now has an annual turnover of between $8m and $10m.
Her FC Group of Companies - which includes a beauty clinic, a firm that supplies salon equipment and cosmetics, and a college - has eight branches in Ghana and exports to Nigeria, Burkina Faso, Togo, Ivory Coast, Switzerland and the United Kingdom. Mrs Amey-Obeng has won dozens of accolades and industry awards for her skincare beauty products and marketing
But one of the things that make her especially proud is her FC Beauty College which, since its opening in 1999, has trained more than 5,000 young people, mostly women.
It's like a family bond. I'm so proud that they have managed to go through the programme," she told the BBC's series African Dream.
Equally important to her is her role as a medical anesthetician and she cites seeing a skin condition resolved as something that gives her "joy".
"I'm so happy that God has given me that talent and that touch to heal people," she said.
Irreparable damage'
Mrs Amey-Obeng studied beauty therapy in the United Kingdom and after graduation, in the 1980s, returned to her native Ghana.
Working out of her bag and going from house to house she advised people on skincare.
Soon, however, she became aware that there was "a lot of skin-bleaching going on", a trend she found "alarming" and something that is common in much of Africa.
"The women in the market had destroyed their skin with all this kind of beauty products, bleaching products, and so I saw the need for assisting them to reverse the process because otherwise it would become a social problem," she said.
Source: here
The business empire she started a quarter of a century ago with around $100 (£63) now has an annual turnover of between $8m and $10m.
Her FC Group of Companies - which includes a beauty clinic, a firm that supplies salon equipment and cosmetics, and a college - has eight branches in Ghana and exports to Nigeria, Burkina Faso, Togo, Ivory Coast, Switzerland and the United Kingdom. Mrs Amey-Obeng has won dozens of accolades and industry awards for her skincare beauty products and marketing
But one of the things that make her especially proud is her FC Beauty College which, since its opening in 1999, has trained more than 5,000 young people, mostly women.
It's like a family bond. I'm so proud that they have managed to go through the programme," she told the BBC's series African Dream.
Equally important to her is her role as a medical anesthetician and she cites seeing a skin condition resolved as something that gives her "joy".
"I'm so happy that God has given me that talent and that touch to heal people," she said.
Irreparable damage'
Mrs Amey-Obeng studied beauty therapy in the United Kingdom and after graduation, in the 1980s, returned to her native Ghana.
She knew that in her country women take great
pride in their appearance and was convinced that there was a niche
market she could "tap into".
Working out of her bag and going from house to house she advised people on skincare.
Soon, however, she became aware that there was "a lot of skin-bleaching going on", a trend she found "alarming" and something that is common in much of Africa.
"The women in the market had destroyed their skin with all this kind of beauty products, bleaching products, and so I saw the need for assisting them to reverse the process because otherwise it would become a social problem," she said.
Source: here
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