Alicia Keys is the new Blackberry global creative director

Thorsten Heins Blackberry CEO and singer Alicia Keys unveil the new Blackberry Z10 mobile platform today the 30th January 2013 in new Yord city.

The company CEO, Thorsten Heins announced the multi award winning singer would be the company’s new Global Creative Director.

Keys said,“ Staying connected has become a vital part of my creative process This is such an incredible age to be living in, with such profound advances in communications and technology. As Global Creative Director, my goal is to inspire creativity with this platform, and I’m so excited to jump right in.